Best UK Betting Sites

Welcome to – home of the UK’s top betting sites! By using our free platform will you be able to gain access to the very best operators in the online betting space. Not only do we provide our readers with impartial online bookmaker reviews, but we also provide guidance on how you can give yourself the best chance possible of making slow and steady long-term gains.

Furthermore, the website is an invaluable hub for all-things bonuses. Whether you’re looking for the best welcome packages or promotions for existing players – you’ll likely find it here first.

This includes a full and frank breakdown of what the site offers in terms of betting offers and promotions, how they work, and what wagering requirements you need to be made aware of. So what are you waiting for? Go and bookmark the AgainstFootball homepage to your favourites!

How to select the best betting site?

In a similar nature to the more traditional casino space, the online sports betting arena has become super competitive in recent years. There are now literally hundreds of UK-based operators that allow you to place sports bets around the clock – both pre-match and in-play. As great as this in terms of consumer choice, this also makes it somewhat difficult to know which betting website to use, and which betting websites not to use.

Fortunately for you, we at have done the hard work for you! By this, we mean that we have compiled heaps of impartial reviews on all betting websites. By reading them, you stand the best chance possible of choosing the right bookmaker for your individual needs.

To make the decision-making process even more seamless for our readers, we have also created a range of tables that allows you to compare bookmakers. This includes key metrics such as deposit/withdrawal methods, bet offer amounts, and whether certain features like Cashout and Price Boosts are available.

How we review UK betting sites

While it is true that there is now a plethora of third-party platforms that provide bookmaker reviews, the vast majority of these websites simply paraphrase other sites. We like to refer to this as the ‘Photocopy’ effect. In other words, while the initial bookmaker review along the chain might have been in good faith, as more and more platforms copy the same information, the review becomes less and less valuable.

This is in stark contrast to how we operate here at In fact, our team of in-house experts – who by the way, have more than 20 years’ worth of betting experience in both the online and offline bookmaker space, personally open accounts with all of the sportsbooks that we critique.

This allows us to assess the entire end-to-end user experience. This starts at the very offset with the registration process, depositing funds, testing out what betting markets are available, evaluating the competitiveness of the odds, how smoothly in-play bets were executed, testing customer support, and finally – the withdrawal process.

It is important to note that the end-to-end review process is not only facilitated via a desktop device, but across the mobile version of the betting site, too. As such – whether the sportsbook in question offers a native mobile app or an optimized browser-based platform, our reviewers will test this out thoroughly.

After all, it is widely believed that in the coming years, mobile sports betting will overtake that of classic desktop wagering, not least because of the convenience it offers to players.

Finally, our team of reviewers will also spend some time evaluating the respective welcome bonus. In doing so, we will closely analyse the terms and conditions of the bonus to ensure that there are no hidden terms that might cause issues further down the line.

Not only does this include the wagering requirement itself, but also the terms linked to minimum deposit/maximum bet sizes, time limits, and eligible sports.

Tipping services found at sport betting sites

If you’re a seasoned online gambler, then you might have noticed that UK bet sites are now offering tipping services. While some betting sites will offer an in-depth evaluation of key betting markets such as the Premier League, Rugby World Cup or British Horse Racing, others take things one step further.

For example, major betting sites online such as William Hill, Paddy Power and Coral now offer a dedicated radio show throughout the day. Much of this centres on the horse racing markets, with panels consisting of ‘expert tipsters’.

As great as this sounds, you need to ask yourself whether or not you really want to take betting advice from other people. In reality, online betting sites are in the business of making money. As such, why would operators give free advice to their customers on how to win money? We would suggest that this appears somewhat counter-intuitive.

Nevertheless,  regardless of whether or not you take online betting websites up on their tipping services, what you should avoid at all costs is that of online tipsters that charge a subscription fee. In the vast majority of cases, these are nothing but scam artists that claim to have made their fortunes from sports betting systems that simply don’t exist.

How do free bets work?

One of the best things about the oversaturation of the online sportsbook space is that betting sites in UK are now trying extremely hard to win YOUR business. On top of odds that appear to be getting more and more competitive, betting sites are also increasing the attractiveness of their welcome bonuses. This is great for you as the player, as it means you can claim a bonus for all of the sports bet sites that you register with.

However, don’t make the mistake of thinking that the welcome bonuses being offered by betting sites are simply ‘free money’. On the contrary, you need to be aware of how the terms and conditions typically work.

Here’s a breakdown of what you need to know.

  1. Matched deposit bonus

In the vast majority of cases, sports betting sites will offer you a matched deposit bonus. This is where the sportsbook will match your first (and sometimes additional) deposit(s) by a certain percentage, up to a certain amount. In most cases, this will be a 100% matched deposit bonus, meaning that the betting site will match the deposit like-for-like.

For example, let’s say that you claim a 100% matched deposit bonus for £100. By depositing £100, the betting site will then give you an additional £100 – taking your starting balance to £200.

In other cases, some betting sites will offer you a no deposit bonus, risk-free bet, or cashback bonus.

  1. Wagering requirement

In most cases, operators will implement a wagering requirement on your welcome bonus. This is the number of times that you need to wager the initial bonus amount that was awarded to you before you can withdraw funds out. However, the good news for you is that a lot of betting websites UK apply a wagering requirement of just 1x. This makes it an absolute breeze to turn your bonus money into real-world cash!

For example, let’s say that you receive £50 in bonus funds. As soon as you place a bet of £50 or more, you’ll then be able to withdraw the money out.

  1. Terms conditions – Betting options, bet valid, min odds bet

Although you will likely benefit from a wagering requirement of just 1x, you still need to make some considerations regarding the general terms and conditions of the bonus in question.

First and foremost, you need to assess whether the betting site requires you to place a qualifying bet before the bonus is credited. For example, let’s say that you sign-up for a ‘Bet £50, Get £50’ offer. In order to get your £50 bonus, you would first need to place an initial bet of £50.

This is where things get strategic. Before making your qualifying deposit, you need to check what the minimum odds need to be met. This will vary depending on the betting site UK, with some platforms allowing you to bet from just 1/5, while others will ask you to bet at odds of at least Evens.

Either way, your qualifying bet should be placed at the lowest odds possible. In doing so, you stand the best chance possible of retaining your real money balance, subsequently allowing you to use the credited bonus funds in a risk-free manner.

It is also important to make some considerations regarding eligible bet types. When you begin to delve through the terms and conditions, you’ll likely find that the betting site will stipulate what bets you can place to qualify for the bonus.

In the vast majority of cases, you will need to place a sports bet pre-match – meaning that in-play bets might not be ineligible. Moreover, betting online sites sometimes state that you need to place a single bet, as opposed to a more elaborate accumulator.

An overview of the UK betting industry at the moment

If you’re a keen sports betting fan that likes to place bets year-long, then you’ll be pleased to know that the UK gambling space is jam-packed with sporting events around the clock. At the time of writing, the Premier League scene is still the most popular betting market in the UK, with fans around the country placing accumulator bets each and every weekend.

If this sounds like you, forget placing your bets at a traditional high street betting shop. Instead, by using online betting sites, you’ll benefit from enhanced odds and a range of cashback opportunities. One such example of this is an accumulator refund when you fall short by just one betting selection.

Outside of the wider football markets, the UK industry is still accustomed to the best horse and greyhound racing space globally, with events taking place on almost a daily basis. Betting site platforms offer various wagering options in this respect, such as place bets, insurance bets, and cashback if your horse falls at the first fence!

The UK betting industry is also experiencing an increase in novelty-style bets. For example, UK players can now gamble on the outcome of popular reality shows such as I’m a Celebrity Get Me Outta Here, Big Brother, and the XFactor. Online bet sites even allow you to gamble on the result of popular elections – both domestically and abroad!

Finally, if you’re looking to place a bet outside of standard UK betting hours, you’ll be pleased to know that online betting sites host thousands of markets on sporting events located overseas. Whether it’s the Vietnamese Football League, Australian NRL, or the Carribean T20 Cricket, if it’s on – you’ll find a marketplace!

Betting online websites FAQ’s

How old do I need to be to bet?
If you’re based in the UK and using a UK betting site, then you will need to be at least 18 years old to gamble – irrespective of whether you are playing online or at a traditional high street betting shop.
Can I claim more than one free bet?
When online betting sites offer welcome packages to new players, this can only be claimed once per player. If you attempt to beat the system by opening more than one account, not only will your bonus funds be revoked, but you’ll have all of your accounts suspended – indefinitely.
Do I need to pay taxes on my winnings?
One of the best things about the UK gambling industry is that gambling winnings are no longer liable for tax. You have the Gordon Brown government to thank for that, which abolished gambling tax in 2005.
How do I choose the best online bet site?
With hundreds of UK betting websites now in full swing, knowing which platform to choose is challenging. However, by browsing through the invaluable material hosted here at AgainstFootball, you’ll have access to impartial and independent online betting site reviews. In reading them, you’ll be able to assess which sites are best suited for your individual needs.
Do I need a promo code to claim a deposit bonus?
In most cases, the bonus will be credited when you make a qualifying bet, meaning that a promo code is not required. Just be sure to check the bonus terms before proceeding.
Are online betting sites safe?
In order to service players in the United Kingdom, betting platforms must be regulated by the Gambling Commission.